Technology has been rapidly evolving in every aspect of life especially in the case of films. As for this point in time there is both groups who use the historical films to shoot well other groups are interested with the new digital style filming, and exploring the option is that are being opened up. And the advancements in technology are not just limited to the filming of movies but affect every aspect of production, distribution, marketing, and consumption can you place in the industry on an almost daily basis impacting every employee in the entertainment business. 

The production of movies are split into two major categories, classical film a traditional recording medium with over 100 years of history and then you were cutting edge digital method that is taking over the industry. Classical film is a staple of many directors and is scene traditionally as a professional way of shooting movies generally due to the massive cost related to the medium.Weird disadvantages are perceived advantages to this choice of film. The history of film is talked about in the production side by side. film is not always completely reliable as shops may need to be re-shoot the next day as film must be sent out to develop it.Film usually comes in roles that last approximately 10 minutes, this means if an actor gets into a scene they could be stopped prematurely and have to wait for the camera to be re-stocked with fresh film. However according to many film enthusiasts and some digital users film has an almost "romantic atmosphere" (textured). Digital on the other hand it's just beginning to take off as a serious medium unlike film which many agree has reached the limits of development. Digital has a whole world of potential that has not been tapped into yet. Things like CGI and other special effects can all be placed into movies with little (or less) chance of floors. Digital is not held back by the same restrictions of traditional film in way of cost, time usage, and mobility. Digital camera allow for taking multiple re-shoots of the shots with instant play back, showing the camera man and/or director exactly what they are getting. Digital cameras are pretty cheapish and common, and can be bought by about anyone meaning there is more opportunity for novesies to get into filming and making media. It is no longer as risky and difficult to learn how to a certain level is true, but that is because most cameras are personals use (affordable) cameras where major films can afford cutting edge technology. High performance cameras can mimic film or/and control every little aspect such as light and colour gradient.

Distribution of movies have also greatly been influenced by technology advancements. Film traditionally used to be played through a projector onto a cinamer screen. the tape was delicate and could break or fall apart at anytime. As James Cameron said in side to side "The titanic plated for so long in theatres that we actually just, -our prints fell apart", this shows the dangers of relying on traditional film as a piece of work could be lost forever in an instant. Digital is more reliable as the advancements in technology allow copy's of movies to be stored in both cyber space and on more stable hard ware like CD's . Distribution has advanced in the way of connection and communication meaning digital movie files can be sent over and around the world in a moment unlike film tape  they can take weeks to get around the world. film release dates can now be global due to technology. 

Marketing and consumption go hand in hand as web 2.0 has allowed the majority of people to get instantaneous updates on any imaginable topic.Social media has brought a new age of connection which can and is utilise advertisements for services and products. Movies can gain huge amounts of attention if properly marketed, also by getting social media influences advertising a movie large potential audiences can be built.the way movies and entertainment is marketed coincides with its consumption as platforms like Netflix allow massive portions of media to be streamed from home a feet that was not able to be accomplished half a century ago, rather people would have to go out  to a cinamer as an event.