Treatment

Treatment

his film will be a minimum of 1 minute to a maximum of 2 minutes as required of by AS media. As for location we will utilise the outdoors mainly in New Zealand being the focus. The story takes place in a case style so the out doors approach will allow for effective long distance movement without the problems of confinement.

Conventions being a key part of thrillers are also utilised through :

• Weapons signifying the high stakes the danger the characters face building suspense.
• Ruff clothes to show the already worn down characters battling it out for survival ( distances characters from comfort as a whole.
• the fall into night links to the huge popular convention of darkness ( being unaware of the dangers around you), this also represents a fall into a caose of sorts.
• Injuries will add to the suspense as the audience questions how long the characters have left (how far can they get before scumming to their injuries).
• Blood is also a good convention to raise suspense as blood loss is dangerous and the colour red often has a connotation of negativity/emergency.
• Money will be used to show what is to gain from the situation.

A good example of the style of film we used is the Jason Bourn films, we drew concepts and ideas from the film to produce our clip.

Character names:

• Sully
• Ben
• Nathan
• Jack

Ideology: the film focuses on the dangerous high stakes situation that stands in the way of the main character who is in possession of a large quantity of money.

The mood and tone of the film is high tension, high suspense action, their is a clear link between the fear of being caught by the antagonises and the idea of running from death its self. the mood is dark with death looming and the tone expresses a feeling of heaviness. this connects to the viewer as the story can be treated as an allegory for death and life.

Themes of death fear and danger are prevalent supported by a wealth of subtle themes such as running from something bigger than yourself as though how intend to take what he has taken chase him.another theme is theft, the idea of taking what you want and then dealing with the consequences.

Mise en scene is covered through the choice to shoot later into the day creating darker lighting setting the aforementioned lighting. the location of open fields also ironically creates the feeling of isolation as their is a limited amount of character interactions , anything can happen an not many people would know.

Symbols:

• Blood
• Weapons: knives, guns
• Cloths
• Money

Sound will be utilised to set the tone and mood by creating a heavy atmosphere and building as moments of action take place.

Credits and a logo will be placed at the beginning and at the end. Main characters at the beginning and crew at the end.

Audiences and institutions

Audiences and institutions 

I find out through the availability of media because the web 2.0 my media consumption has taken a water portion of my time and his augmented the way I perceive the world. The impact of the marriage between media and web 2.0 has assured into a new world Of express media consumption. There are now countless ways to access and consume media of any variety with constant information straight to our devices 24 seven. The variety with constant media such as films and TV had become so accessible due to the technology was so it's like Netflix broadcasting thousands of movies on any smart device. The demand for entertainment has grown to the point that numerous genres that appeal to everyone taste are being added on a daily basis broadening the already numerous options .

There are many ways in which media is consumed in the modern era such as streaming services like Netflix DisneyApple TV etc. In previous times technology such as VHS laserdiscs in the more recent DVD have all the key parts of the home movie experience. When I was younger DVD’s were the main form of home entertainment , this has changed due to improvements in technology and costs involved with production of Currently streaming services hold the most power in the market as they are affordable and offer many options. Streaming services have rendered almost all other forms of media distributionIt's pointless. 

My personal experience I have not used a DVD or any other form of film storage in years due to the seemingly obsolete nature of it. DVDs are expensive and usually only contain a single movieNetflix usually costs less for a month subscription then a single new Hollywood blockbuster DVD.COVID-19 has dramatically impact to the world we live in streaming services provide almost endless entertainment without risks of contamination that could be carried by DVDs. Streaming allows last minute decisions without having to think about whichAnd the effects such as cost time with the trental by being factors. 

As technology and the means to distribute it evolve there is born more opportunityFor jobs in the industry. Entertainment that will be a crucial part of almost every person in the first world countries. More jobs in places like camera work CGIAnd technical services are benefiting from ever increasing audiences.Trans-audience trends only show growth in support forMajor Hollywood companies such as Disney. PersonallyI have made an effort to look into more in the bass films that are made by smaller production companies. Another major Lee growing market is that of Annamae JapaneseProduced cartoon style films that are often confused for children the teams however many contained complexed stories in artistically expressed medium. Adam is open to all genres including comedy thrillers dramas etcThe use of in different media format allows for things that are usually unable to be conveyed in film light film format it in affective and more realistic manner. Over theFew decades enemy has gone from an obscure niche market outside Japan to a global trend sandwich in the fashion of comic books. Annamae is commonly integrated through things like synergy suchClothing and figures that detect characters from Annamae used asStatement pieces.

Companies such as Disney three vertical and horizontal integration have exorbitant many other companies such as Fox (horizontal intergration) and smaller companies lucus films (vertical intergration ) the exhaust their fan base and built on their known film series.Audience trends show that through this synergy and media convergence bigger companies benefit from the awareness large advertising budgets have. Hollywood blockbuster movies gain more tension than smaller independent films there are people who are more aware of smaller studiosBut largely people don't look for smaller lower budget films in comparison to the mainstream media. Personally I enjoy unusual styles of films with a conventional storytelling or an unusual stories. Independent movies tend to be more artistic as they usually are not intended to make a huge amount of money unlike Disney movies which are geared to to make a profit.

Cross-media-convergence and synergy are used to promote media products to the extent that it may cause a film to be successful or a failure. There are many forms of media in this technology driven world such as social media platforms, websites, films, etc... brand awareness is everything so getting more reliable platforms for advertising can boost the size of potential audience members. The average member of society spends multiple hours on social media platforms such as Facebook and Instagram among others, this provides opportunity through adverts that both overtly and subversively influence people. Cross overs in other forms of media like other films, TV series, and books all provide awareness of characters that fetcher in your film drawing in more potential viewers. this also means if a character is wrongly represented or is linked to negative representation it may negatively affect sales/success of the film.

• social media platforms reach huge audiences:

(Most films set up social media accounts to build awareness of their film such as the case of hunt for the wilder people did , utilising social media awareness they spread their film idea to build an audience across New Zealand. By creating awareness of the film they where able to gain the support of the public through crowd funding and the New Zealand Film Commission.)

• Cross media representation builds a fan basis for characters and their actor counter parts:

(Though none of my case study films had spin off series of cross overs ,all of them had the commonality of interviews with the star actors and cast which attracted interest as people heard the processes of the film. whether to learn for personal use or for entertainment as people gained interest in the actors personal lives.)

• Advertisements through physical media can be vital to capturing attention:

(Every movie on my case study advertised using some for of physical media, everything from flairs to busses printed with huge advertisement. the high budget movies like "The Intern" could afford billboards gaining wider public awareness, in comparison the limited budget from the first launch of the indie film "Before I Wake" which had a limited budget meaning  advertisement was limited severely to posters and filers . )

• Trailers on sites like YouTube and at the cinema creates anticipation for a film:

(Arguably the best way to gain a following and build interest on a protect, trailers attract attention as they give your audience a look into the film. Every movie now days utilise trailers to build characters public image and showcase the scenery/effects in the film.)

2. Concepts:

Disney is one of the biggest production companies on earth and with that there are many advantages. The huge funds Disney has allows  them to make huge investments and deals that would not otherwise be able by smaller companies. Disney has utilised both horizontal and vertical integration. Horizontal integration is when a businessMerges or takes over another business that is of a similar size to them and example of where Disney has done this is fox entertainment. Originally a few years ago Fox and Disney were both part of the big six a major group ofEntertainment providers that dominated the Hollywood filmmaking industry. Disney has also made use ofVertical integration through buying out companies small than itself such as Lucas entertainment producer of the Star Wars series Pixar studios and many smaller production companies ranging from all parts of production from filming to advertising to sales.Disney has Disney has utilised cross media convergence by taking advantage of its purchase of smaller companies allow it to utilise a wide range of tools and specialisations developed prior to the takeover of those companies.Disney also utilises synergy through places like Disneyland merchandise like toys and clothes to broaden the range of the audience and build a brand as a household them since Disney has a range ofAnd TV shows you provide attainment for all ages. This means there is a range of possibilities such as partnering with musicArtists and literary partners.

 

planning pt2 continued

Name	email	number	role
Addison Saxby	saxbyproductions@gmail.com	027 646 1697	Actor/ camera operator
Kayla Lockington	kayla.lockington13@gmail.com/ koala4005@gmail.com	022 165 7818	Lighting
Holly Prowderley		027 497 6291	Makeup artist
Jack Lear			Actor
Christopher de Bruin	chrismediastudies12@gmail.com	021 089 54318	Sound engineer
Ngaire Greenhill		O21 676 626	Makeup artist

Schedule

Saturday (May 24th)

9:30 AM -set up

10:00 AM -start filming

12:00 PM -break/footage review

12:30 PM -resume filming

4:00 PM -2nd break /review footage

4:30 PM -resume filming

9:45 PM -pack up equipment

10:00 PM -completion

Audio operations 

In this protect, the main theme that is guiding and informing me on the type of audio that is needed is a combination of loud and quite sounds that create contrast as weapons such as guns grab audience attention the protagonists must go unnoticed in order to hide their position. the sound will be carefully alternated between the communication and weapons firing. non-dietetic music will be used to build up suspense with a high energy, high tempo song leading up to the firing. The convention of building tension using things such as whispering to express the circumstantial danger (life or death) of the situation.

Lingering Shots:

• Increase suspense by focusing on a character longer than expected, pauses bvvuild tension as the audience begins to worry about what happens next (they will become uncomfortable ).
• Building anticipation (extra second ).

Fast cuts:

• Catches the audience off guard.
• Creates a feeling of panic for the audience as they figure out what going on.
• Building up to, fast cuts are necessary in order to utilise the full effect of the suspense and then the apex of the story/situation.
• The audience becomes more aware of their senses.

Music/sound:

• The sound track must have a build up to create suspense.
• Drawn out music/sounds that have no melody will create a high tension atmosphere.

Close ups:

• Allows the audience to empathise with the character by seeing their reaction (on their faces and body language ).
• Limited information can be seen at a time creating a combination of suspense and tension as the audience must watch seeing every detail. (this works if you want the audience to draw their own conclusion). Do not rely on this technique to much.

Be aware of negative space:

• Create a  balance between location and characters, giving context to the situation that happens in the clip.
• Symbolism in the atmosphere or even foreshadowing.
• Control over space  can  create a sense of claustrophobia or minimise the character through perspective.

Action thriller

Camera angles:

High angles minimise characters making them seem weaker,inferior,and set to fail. On the the other hand low angles enlarge a characters size making them seem powerful and triumphant (confident).

Time distortion:

Erratic speeding up and slowing down of time can create a sense of unease as the viewer feels a loss of control trapped in the story. Suspense is built in pauses and tension is built characters are forced into dangerous situations

Audience Research

CLASS WORK: Audience Research

 

PART ONE:

 

Q1.         How many of the world’s population are currently connected to the internet?

A1.         Currently, only 57% of the population, 4.388 billion people, have access to the internet.

 

Q2.         How many of the world’s population are active Social Media users?

A2.         The is currently estimated to be 3.484 billion people using Social Media.

 

Q3.         What are the top 5 Social Media sites usually globally?

A3.         The 5 most used Social Media platforms are Facebook, YouTube, WhatsApp, FB Messenger and WBXIN / WECHAT.

 

Q4.         What two age-groups have the largest contingent of Social Media?

A4.         The two age-groups that have the largest contingent of Social Media use are 18 to 24 and 25 to 34, collectively making up 59% of the Social Media Audience.

 

Q5.         What percentage of NZ’s population are connected to the internet and what percentage have Social Media?

A5.         Currently 88% of NZ’s population are connected to the internet and 65% (3.1 million people) of people use Social Media.

 

Q6.         What are the top 3 devices used to consume media in NZ?

A6.         The top 3 devices used to consume media are Mobile Phones (any typePOlat) 92%, Television (any kind) 91% and Laptop / Desktop Computers 84%.

 

Q7.         How many hours a day are New Zealanders watching / streaming online TV services?

A7.         On average 2 hours and 42 minutes are spent watching / streaming online TV services per person per day in New Zealand.

 

Q8.         What percentage of internet users in NZ watch videos online and what percentage stream content via the internet?

A8.         94% of New Zealanders watch videos online and 57% stream content via the internet.

 

Q9.         What are NZ’s Top 5 Social Media sites?

A9.         The Top 5 Social Media sites in New Zealand are: YouTube, Facebook, FB Messenger, Instagram, and Pinterest.

 

PART TWO

Q1.         Who are considered “I-gens”?

A1.         The I-generation are considered to be socially aware people born between 1990s to 2000s.

 

Q2.         In what ways are the I-gens connected and used digital technology?

A2.         I-gens use technology in every facet of life, growing up with iPods, iPads, Smart Phones, and other Smart Devices. Platforms like YouTube are used to entertain, Smart Phone are set with alarms to wake up, listening to music is done on Smart Phones and Laptops.

 

Q3.         How would you describe the relationship with I-gens and with the content of the Media they are consuming?

A3.         I-gens are considered to be aware of what would be seen as social and environmental issues. Their views can be, and usually are, influenced by Media, especially things like films, as they want to be entertained while hearing about issues / learning about the world.

 

Q4.         In what way does social media play a part in influencing i-gens activity in whether they watch a film or not?

A4.         Social Media is a place where people voice their opinions and interact with others, so when someone can give their opinion on a movie, it is the equivalent of standing on a global stage. People, especially the i-gen, want to connect with their cultures, so Social Media allows things like trends, on a world scale, or films to be spread through reviews.

Q5.         List the emotional motivations that drive i-gens to watch movies at the cinemas and what in general do they like about it?

A5.         I-gens need connection, a feeling of being part of something, so cinema provides an almost intimate setting where individuals meet to go through a story together. This provides a place where there is an emotional connection with other people.

Q6.         Comment on why i-gens opt to watch movies online at home.

A6.         Life in the modern world seems to get busier by the day. People are always in a rush to do things and get things done, being able to stay in the comfort of your own home creates a sense of relief from the outside world. People also like to multi-task, allowing them to do other things and stop the movie, and rewind if they want.

Q7.         What do the i-gens say is negative about the cinema experience?

A7.         As the average i-gen immerses themself into a high-paced life, convenience plays a big part in their day-to-day activities. The cinema provides a great experience, but along with the good comes the bad as inconveniences, like not being able to talk, not being comfortable as you may like, and high costs compete.

Q8.         How should i-gens be marketed to if you are trying to get them to watch your film?

A8.         I-gens love two things: community and good causes (also convenience), so in order to market to them you need to couple these things. An interesting idea would be an unconventional place to set up a sort of pop-up cinema, to immerse the audience, and should be of relevance to the story, if possible. Cheaper ticket prices or emphasising on things like group deals in order to gain more viewers. Utilising Social Media and word-of-mouth, creates great awareness of the film. If there is anything to connect the film or the events / production staff with the community it can attract good attention.

 
Q9.         How do i-gens prefer to engage with media and what do they want out of a media?

A9.         The i-gen wants convenience and connection; technology provides this. A film provides a place for friends to connect with each other over characters and the efficiency of modern technology facilitates this with ease (this means no tension and stress needed).

Audience Trends

CLASSWORK:

Audience Trends

Technology is an essential in society, it is always evolving and developing to suit the public’s needs and wants. In the film industry, technology is everything, affecting distribution, quality of films, and even what can be accomplished in a film, like CGI and stunts. Media consumption is affected by multiple influences, included, but not limited to availability, price, quality, etc.

We, as a society, have always valued convenience. In media this took the form of being able to watch films at home. Originally movies could only be seen in cinemas, in black and white, but society began to demand portability and lowered prices, causing business opportunities for inventors who created new machines to match the demand. The first of these major breakthroughs in this type of technology was the invention of VHS, which meant that it was possible to watch films at home. Almost anyone in the First World could get one and buying films was not overly expensive.

After VHS, a Japanese invention in the 1970s, Laser Discs, the predecessor to the DVD came out in the late 1970s. These forms of technology both stayed relevant until DVDs and Blue Ray came along. However, as of now Streaming Services have now ushered movie watchers around the world into a new era of film consumption, dominating the market. Streaming Services such as Netflix contain, what seems to be endless hours of entertainment, all for one fixed monthly price, and they can be viewed Smart Device, seemingly the ultimate convenience. This is evidenced by almost all DVD stores closing, globally and huge growth in Streaming Services. Netflix has gained 15.8 million subscribers in the last year and saw a quarterly revenue of $5.77 billion. This corresponds to the pandemic Covid-19 as people would not be able to go out and get a DVD, but Streaming Services are contactless and seemingly endless.

 Social Media has become a vital part of Society nowadays, almost everyone has either Facebook, Instagram, Snapchat, etc. Companies such as Warner Brothers, Disney and more have utilised the aforementioned platforms to advertise films. According to the company “Broadband Search” who conducted research in 2020 into how much time the average person spends on Social Media, with the result showing it to be 2 hours and 4 minutes, 8.586% of their day. With the power to advertise on these platforms, filmmakers have huge amounts of influence and reach countless potential viewers. Films are produced year-round with a surprising amount of films never seeing success, the major blockbusters go to film with a DVD release a few months later. More films are now going straight to DVD or Streaming Services, especially with the Covid-19 situation. More and more movies are going straight to Streaming Services, as it is cheaper and easier for film makers, as they can let companies like Netflix do the majority of advertising, and DVDs don’t need to be made, transported and put at risk of being damaged. 

CREATING SUSPENSE

In Clip One, created by Jay Moussa-Mann, she talks about how to create suspense through film features and technique. A key point that was made in the clip is, information in the beginning of the story is needed to build suspense. Jay went on to elaborate on giving the audience a dangerous situation or character to build suspense. Jay then goes on to explain how, through long pauses of close calls, the audience ends up on the edge of their seat, anticipating each next step or action the protagonist takes. She then goes on to explain that when creating suspense, a good, relatable protagonist is needed or at least some character the audience can sympathies with. Through fleshing out characters, the audience views them as more real, making the danger seem more real.

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In Clip Two there is a focus on Steven Spielberg building suspense in his movies, such as “Jaws”, and “The Color Purple”. Spielberg utilizes the shots perspective, emphasizing the size of objects that are important plot devices. Through quick-cut edits and the size emphasis of important objects, it creates a build-up of tension and suspense as the audience tries to guess what path the film will take. Spielberg also builds the atmosphere of the scene by using music or to affect the emotive response of the audience to a film, or the lack of music to create an “eerie vibe”. Panning to show distance between the character in focus and danger also create suspense.

Clip Three focuses on Hitchcock and the use of suspense in his movies as well as his theory on suspense. Hitchcock is a key character in the thriller genre, coming up with theories such as the Bomb Theory. The premises for the Bomb Theory is: if a bomb suddenly goes off, it will cause a shock that lasts a few seconds, but if the audience sees the bomb (with a timer for example) they know the danger in the situation, but can’t interfere with the characters, building suspense. The suspense comes from a place of not knowing whether the characters will survive. Hitchcock was quoted as saying, “It is indispensable that the public be made perfectly aware of all the facts involved. Otherwise there is no suspense”. Hitchcock shows how cutting between the threat (information given) and the character gives suspense to the audience as it can highlight a potential encounter. He utilized drawing out a scene as it is climaxing to build further suspense.

"Paprika"

• In Paprika's opening sequence the creators use a combination of reality and fantasy aspects that elude to the nature of the film , this connects to the importance of media inside the film and allows strong use of symbolism.
• In the clip conventions such as mirrors are used to help convey the parallel nature of the two distinct worlds ( of dreams and reality) while allowing the viewer to get a idea of how the character thinks.
• The use of fourth wall breaks when the character stairs directly at the viewer give a sence of the character being real either getting an uneasy response or a seance of empathy from the viewer.

"Sucker punch"

• The film utilizes the use of a voice over (non-diabetic) in the sequence , this allows the protagonist to set the stage for the events of the film and set the theme /atmosphere for the style of the film.
• The opening sequence tells the story of the characters past giving her a backstory and lets the viewer understand the story from her perspective giving context to her actions. The information given in the  opening sequence gives context to what and why things are happening throughout the film providing the motivation for all parties involved.
• The conventions of camera angles was used to portray the power of the antagonist through the use of low angles (this made him seem bigger and more powerful), and the protagonist is contrasted as weaker in the opening sequence (before character growth)  through lower high angles (minimizes her). The angles are only used in the situation where they are alone (the younger sister was there), when they are at the funeral the angles change back to mid showing they where not in danger at that time.

"Skyfall"

• The use of imagery utilizing things that should seem innocent such as clowns and school buses are twisted into a tool that shows dander and creates fear, this is a convention commonly use in thrillers and horror movies.
• A interesting use of lighting going against common thriller conventions is the filming in broad day light which is used to portray the villain as bold meaning no one is ever truly safe from him.

"Spectre"

• Imagery plays a key part of the clip strongly connecting large aspects of the film through visual metaphors such as the symmetrical movement of the dancers in the opening leading to the point of the carefully planed out movement of the characters.
• The lighting is quite interesting in that  there is an equal use of light and dark utilizing the idea of how some things are meant to be known in the story while others will be kept in the dark.
• The music sets the tone for the film as it talks about key ideas such as "risking it all" this influences the viewer and creates a atmosphere of not the stereotypical high tension music but rather an emotionally dramatic peace that indicates some sort of inevitable loss.

"Skyfall"

• Strong symbolism is used to portray the danger of the story through multiple uses of blood and weapons , also a common theme of grave stones representing fatality and the mortality of the main character.
• The lighting in this opening sequence creates a story in an of its self  . the protagonist falls into water where he begins to sink as he goes deeper it becomes darker showing him becoming lost. The convention of darkness is a metaphor for the unknown and the dangers that hide within them , by the opening scene  progressively becoming darker it tells the story of  how he will become entwined with hidden dangers. 
• the convention of camera angles are used as there almost always seems to be a high angle shot of him helplessly descending, this links to how high angle shots minimize the character making him seem more vulnerable to his dangerous surroundings. 

Name	email	number	role
Addison Saxby	saxbyproductions@gmail.com	027 646 1697	Actor/ camera operator
Kayla Lockington	kayla.lockington13@gmail.com/ koala4005@gmail.comTop of FormBottom of Form	022 165 7818	Lighting
Holly Prowderley		027 497 6291	Makeup artist
Jack Lear			Actor
Christopher de Bruin	chrismediastudies12@gmail.com	021 089 54318	Sound engineer
Ngaire Greenhill		O21 676 626	Makeup artist

Schedule

Saturdays-( undetermined due to covid-19)

9:30 AM -set up

10:00 AM -start filming

12:00 PM -break/footage review

12:30 PM -resume filming

4:00 PM -2nd break /review footage

4:30 PM -resume filming

9:45 PM -pack up equipment

10:00 PM -completion

Audio operations 

In this protect, the main theme that is guiding and informing me on the type of audio that is needed is a combination of loud and quite sounds that create contrast as weapons such as guns grab audience attention the protagonists must go unnoticed in order to hide their position. the sound will be carefully alternated between the communication and weapons firing. non-dietetic music will be used to build up suspense with a high energy, high tempo song leading up to the firing. The convention of building tension using things such as whispering to express the circumstantial danger (life or death) of the situation.